We crafted a brand identity and website that seamlessly merged the old with the new, embodying the Western Horseman’s dual role as a keeper of Amarillo’s legacy and a harbinger of its future. The logo and visual elements were designed to evoke a sense of nostalgia while exuding modern elegance, perfectly aligning with the establishment’s multi-faceted nature as a restaurant, bar, and hotel lounge. The website offers visitors an inviting glimpse into the Western Horseman experience, from its delectable dishes and creative cocktails to its lively music scene. The end result is a brand and digital presence that resonate with both locals and travelers, ensuring that the Western Horseman remains a beloved destination in the heart of Amarillo.