FirstBank Southwest

Serving the Texas Panhandle since 1907

Portfolio Image 1
Portfolio Image 2
Portfolio Image 3

Our Approach

The new visual storytelling is clear, concise and user-friendly. We wrote new content from scratch and condensed their previous information into easy-to-read bites. Our designers brightened their colors to give the website a fresh look. We integrated scrolling header images near the top to promote popular services and campaigns, and our mobile-friendly design was essential to the promotion of online banking services. In addition to their website design, we designed a series of campaigns to promote their products and services.

Portfolio Image 4

Introduced New
Elements to the Brand

We introduced new design elements to refresh the visual identity of FirstBank Southwest. Our team added a series of colorful, abstract designs to make web pages and print materials stand out. These custom designs give the website and other digital materials added character.

Portfolio Image 5
Portfolio Image 6
Portfolio Image 7


Adobe Garamond Pro is the primary typeface for FirstBank Southwest’s digital and print marketing materials. We chose two complimentary san-serif font’s, adding variety to their marketing materials going forward. The typefaces allow us to create sleek, fresh designs for their campaigns and website.

Portfolio Image 8


The financial literacy of their customers was important to the staff at FirstBank Southwest. We wrote easy-to-read content with an emphasis on financial education. Their previous website included dozens of pages of outdated content. We took what they had and refreshed the content, making sure it was easy to read and accurate.

What separates design from art is that design is meant to be... functional.


Throughout the year, FirstBank Southwest launches campaigns to promote financial products and services. We were tasked with conceptualizing print and digital products to promote new campaigns. This included script-writing for radio ads, digital billboards, brochure design, and splash pages on the website. We maintained a consistent visual identity in these products that included the brand’s most recognizable feature – their tree.

Portfolio Image 10
Portfolio Image 10


Our team worked alongside the marketing director at FirstBank Southwest to develop innovative marketing ideas and approaches to expanding their reach in the area. We used social media campaigns, digital ads, print products, and more to tell their story to the communities they serve in the Texas Panhandle.

Portfolio Image 12
Portfolio Image 12

The All New
Website Experience

We created various content modules and user-friendly experiences to direct visitors to the services or products they need. The content was entirely refreshed, with an emphasis on financial education. Banking terminology was carefully researched to pass any compliance concerns. We also wrote banking personas to encompass a variety of different banking needs: retirement planning, opening a small business, applying for a loan and more.

Before the coding process, we created wireframes of the website to conceptualize our design plan. The wireframes allowed the team at FirstBank Southwest to visualize the potential of their new website. As we coded the website, we made mobile-friendly design a top priority.

Portfolio Image 13
Portfolio Image 14
Portfolio Image 14
Portfolio Image 15 Portfolio Image 16
Portfolio Image 17
Portfolio Image 18
Portfolio Image 19
Portfolio Image 20
Get Started Today!

Let's Collaborate

Want to discuss a new project? Chat about design? Get a quote? Compare favorite movies or tv shows? Drop our Circles inbox a line, and let’s get this convo rolling.

Let's create something amazing together.

Take a minute to tell us about your project!

— Get Started

Contact Info

Circles Co. Collective

2607 Wolflin Ave #974
Amarillo, TX 79106

South Carolina
735 Coleman 417
Mount Pleasant, SC 29464