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OneLife Health & Performance
A website for a precision longevity medicine practice in Palm Beach Gardens, Florida.
- Client
- Ken Winnard, MD
- Location
- Palm Beach Gardens, FL
- Launched
- October 2026
- Scope
- Web design, WordPress, landing pages
The task
Dr. Ken Winnard needed a website for OneLife that explains diagnostics, therapies, stem cells and aesthetics in plain language, earns trust for a premium, physician-led practice, and turns visitors into consultations.
What we did
We built OneLife on the Circles Framework in WordPress, with a warm look drawn from the clinic itself: sand, palm shadow and gold. Then we kept going after launch, adding careers, memberships and campaign landing pages as the practice grew.
One practice, one calm website.
- 014Services
Diagnostics, therapies, stem cells, aesthetics
- 0214Concerns
Health concerns, each with a path
- 036Answers
On the homepage, in the order patients ask
- 041Tap
From any page to Book a Consultation
- 054Colors
Sand, gold, night and bark
- 062Typefaces
Belleza and Mulish
- 073Added
Careers, memberships, landing pages
- 080Stock
The doctor and the clinic, never stock
Six things a new patient needs.
Six answers before the first call.
Every part of the site answers a question a new patient has before they book, in the order they ask it.
- 01A patient path on the homepage
Our approach, how it works, health concerns and the doctor, in the order a new patient asks.
- 02A page for every service
Diagnostics, therapies, stem cells and aesthetics, each one reached from the menu.
- 03Booking in one tap
Every Book button opens Contact with Book a Consultation already chosen.
- 04The whole care team
Dr. Winnard and his team on About, plus careers with job posts from Studio Careers.
- 05Campaign landing pages
Each ad gets its own page and tracking phone number, and every lead keeps its campaign details.
- 06Ready for what is next
A memberships waitlist and a stay in touch email list, so the site grows with the practice.
- 01Our approachRoot-cause care
- 02How it worksVisit, labs, plan
- 03Health concerns14 paths
- 04The doctorKen Winnard, MD
Be first to hear when OneLife memberships open.
A consultation booked before the first call.
Every Book button opens Contact with Book a Consultation already chosen, and every lead keeps its campaign.
You are booked with Dr. Winnard on Wed, Dec 10 at 10:00 AM. Reply C to confirm.
C
Confirmed. See you Wednesday.
Warm, quiet, precise.
Colors from the clinic and the Florida coast. Belleza for headlines, Mulish for reading.
Two typefaces, one voice.
Belleza gives the headlines a calm, editorial voice. Mulish carries the reading, from diagnostics to prices, and holds up at small sizes.
your best life.
| Typeface | Use | Rule |
|---|---|---|
| Belleza 400 | Headlines, the doctor’s name | Sentence case, never bold |
| Mulish 400 / 700 | Reading, prices, buttons | Buttons in caps, tracked wide |
| Never | Stock photos | The doctor, not a model |
The doctor, not stock.
Real photos of Dr. Winnard and the clinic, set on sand and palm shadow pulled from the clinic walls and the Florida light.
Warm window light. Sand walls. Scrubs in the practice green. The doctor at work with a patient.
NEVER: models, white coats on gray, stock smiles.
Real people, real clinic
Built to read top to bottom.
The inner pages carry the same calm rhythm as the homepage, with photos that zoom gently as you scroll and booking a tap away.
onelifehealthandperformance.com
Circles Conference 2027
Let’s create something amazing together.
From brand identity to design direction, we partner with you to build a creative foundation that feels aligned, professional, and easy to grow with.
One voice, every feed.
Not part of the launch: a starter social set we made in the brand to show where it goes next. Five posts, one story, all built from the site.
Photo, sand and night versions of one post, so the grid stays calm and never repeats.
The doctor, one line in Belleza and a button straight to Book a Consultation.
Job posts from Studio Careers get their own gold card.
Every tap from social lands on a campaign page that keeps its source.
One physician.Palm Beach Gardens