Branding Questionnaire

Your Information
Company/Organization*
First Name*
Last Name*
Email*
Phone*
About the Initiative
What is the main objective of this initiative?*
Example: To promote sustainability and community engagement in the downtown area.
Does the initiative currently have a slogan or tagline? If so, what is it?
Example: "Revitalize and Renew."
Describe this initiative in a few words or phrases:
Example: Collaborative, vibrant, future-focused, community-driven.
What are the core values or principles this initiative should communicate?
Example: Sustainability, innovation, inclusivity, growth.
What are the short-term and long-term goals for this initiative?*
Example: Short-term: Enhance public spaces. Long-term: Establish a sustainable urban development model.
Who is the primary audience for this initiative?*
Example: Local residents, business owners, visitors, city planners.
What do you envision as the ideal outcome for this initiative?*
Example: A lively, green urban area that attracts new businesses and fosters community connections.
What tone or personality should the initiative’s brand voice convey?*
Example: Friendly, authoritative, innovative, approachable.
What unique qualities or characteristics of this area should the initiative emphasize in its messaging?*
Example: Historic charm, cultural diversity, strategic location.
Slogan and Messaging
What is the primary message or theme you want the initiative’s slogan to convey?*
Example: A call to action for community improvement, highlighting local pride.
List any specific words or phrases you feel should be included in the slogan or messaging:*
Example: Together, future, green, thriving.
What emotional response do you want the slogan to evoke in your audience?*
Example: Excitement, hope, inspiration, unity.
Are there any slogans from other initiatives or campaigns that you find inspiring? Please list them and explain why:*
Example: “Keep Austin Weird” – It’s memorable and captures the city’s unique vibe.
Community Engagement and Impact
How do you plan to engage the community and stakeholders in this initiative?*
Example: Public workshops, social media campaigns, community events.
What impact do you want this initiative to have on the community?*
Example: Increased civic pride, economic revitalization, stronger community ties.
What additional themes or ideas should the brand voice and messaging highlight?*
Example: Innovation, resilience, heritage, inclusivity.
Design Preferences
Please list the URLs of three campaign or initiative logos you like and explain why each is appealing to you:*
Example: http://domain.com - The logo effectively uses color to convey energy and growth.
Please list the URLs of three campaign or initiative logos you do not like and explain why:*
Example: http://domain.com - The design feels too corporate and lacks community focus.
Do you have specific colors or styles in mind for the initiative’s branding?*
Example: Earthy tones for a natural feel, or bold colors to represent energy.
What mood or tone should the branding convey?*
Examples: Welcoming, dynamic, professional, grassroots.
Additional Information
Is there anything else you would like to share about this initiative or its branding needs?
Files
Coppell Logos
Accepted file types: zip, jpg, ai, eps, pdf, png, Max. file size: 50 MB.
Coppell Branding Guide
Accepted file types: zip, jpg, ai, eps, pdf, png, Max. file size: 50 MB.
Additional Files
Accepted file types: zip, jpg, ai, eps, pdf, png, Max. file size: 50 MB.

If you’re considering a brand redesign, it is also time to review your brand’s goals. Getting clear on your goals is an essential first step because every decision we make in the design process should ultimately support your top goals & objectives.

We are looking forward to working with you to create a high quality, professional brand presence for your company. Please take a few minutes to answer these questions to the best of your ability. It will help us in determining your brand objectives, design and function.

When you submit your branding questionnaire, we will contact you as soon as possible for a follow-up discussion by our project manager or creative director. If you have questions, contact us at hello@circlesco.com.

Branding Questionnaire

Your Information

About the Initiative

Slogan and Messaging

Community Engagement and Impact

Design Preferences

Additional Information

Files

EPS files should be uploaded directly to BASECAMP only in its proper project.

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