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Lubbock Game Changers
A Lubbock nonprofit that gives West Texas kids more chances to play, lead and grow, now raising a 140,000 square foot home for youth sports. We built the website that sells the vision of The HUB, and made them the first organization on Studio Store.
Visit the website Shop the store- Client
- Lubbock Game Changers
- Location
- Lubbock, Texas
- Launched
- November 2026
- Scope
- Website, Studio Store, The HUB launch
Building more than teams. Building The HUB.
The task
Their old Wix site told the story of the scholarships, the Ball and the golf classic, but it had no room for the biggest thing they have ever done: The HUB, a youth sports and event center at McAlister Park. They needed a site that sells that vision to families, sponsors and donors, and a better way to sell their gear.
What we did
We designed and built an 18-page site on the Circles Framework, dark like a gym at tip-off, with The HUB front and center and a launch list to grow the crowd before the doors open. We moved everything off Wix with every old link redirected. Then we connected their Printify account to Studio and launched store.lubbockgamechangers.org, the first store on Studio Store.
A home online for a home that is coming.
- 0118Pages
Mission, programs, events, The HUB
- 021First
The first Studio Store, on its own domain
- 0316Products
Synced from Printify, printed to order
- 044Renderings
The HUB, inside and out
- 053Forms
Launch list, email sign-up, contact
- 0615Redirects
Every old Wix link still lands
A 140,000 square foot reason to visit.
The HUB Youth Sports & Event Center is the biggest thing Lubbock Game Changers has ever taken on: ten courts, a championship arena and a home for West Texas tournaments at McAlister Park. The site had to make people see it before it exists.
Renderings by Jacob Martin, courtesy of Lubbock Game Changers.
Arena night, in a browser.
Black like the gym with the lights down, Game Changer red on every call to action and Anton set big like a scoreboard. Eighteen pages for the mission, the programs, the Ball, the golf classic and The HUB, moved off Wix with every old link redirected.
The first store on Studio Store.
Lubbock Game Changers is the first organization selling on Studio Store, the shop built into Studio, our platform for organizations. We connected their Printify account, and every tee, hoodie and cap came in with its sizes and colors. No more Shopify. The store lives on their own domain, orders print and ship on their own, and every dollar goes back to programs for the kids.
ShopifyWix StoresSquarespace CommerceBig CartelBoxes of shirts in the office
- 01Simple
Make a new tee in Printify and it shows up in the store, every size and color, ready to sell.
- 02Easy to use
Orders, shipping and refunds sit in Studio next to their donors and events. Nothing new to learn.
- 03Well designed
A storefront that looks like Lubbock Game Changers, not a template, and checks out fast on a phone.
Small wins, all day long.
Made-up pieces in the Game Changers look to show what the site and store do between the big events: an order, a launch list sign-up, a nomination and a new sponsor.
- 01An order
Two items, paid, already headed to the printer.
- 02The launch list
One more family waiting on The HUB.
- 03A nomination
A coach names a kid for the Spotlight.
- 04A sponsor
A local business asks to put its name on a court.
We will tell you first when The HUB opens, plus tournaments and ways to help.
First in the gym, last to leave, and she coaches the fifth graders on Saturdays.
- Company
- West Texas Roofing
- Interest
- Court sponsor, The Ball table
- Next step
- Call Thursday, 10 AM
The logo, on every surface.
The GC mark with its red spark, LUBBOCK spaced wide and GAMECHANGERS in red. White on the black header, full color on light pages, and the red spark on its own for the app icon and favicon.
Lights down. Red up.
Court black carries the page. Game Changer red is for the words that matter and every button. Hardwood is the quiet light section between them.
lubbockgamechangers.org
Buns Over Texas
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