Branding Questionnaire

Our branding questionnaire helps us better understand your organization, audience, goals, and vision before we begin the creative process.

The more detail you provide, the more intentional and aligned your brand experience will be. Once your questionnaire is submitted, our team will review your responses and follow up if we need any additional information or clarification.

Your Information

Company/Organization(Required)

First Name(Required)

Last Name(Required)

Email(Required)

Phone(Required)

The Company

Company Website URL (If applicable)

What is your company philosophy or mission statement?(Required)

What is your existing tagline or slogan if any?

State a word or phrase that describes your product / company:

What personality traits would you use to describe your product / company?

What are your short term / long term goals?(Required)

Describe your existing audience:(Required)

Describe your ideal prospect / audience:(Required)

Please describe your sales / communication process—how do people hear about you, when do you contact them, how do you contact them, etc.(Required)

What are / will be your primary services?(Required)

What are / will be your secondary services, if any?(Required)

The Competition

Who is your primary competition? Is there more than one? (Provide website links if possible.)(Required)

What aspects of their image / brand are positive to you and why?(Required)

What sets you apart from your competitors? What benefit do you provide that they do not?(Required)

Current Brand Image (If applicable)

Do you have a current Brand Image?

What message do you think your current brand image conveys?(Required)

Have you had any comments, good or bad, about your current brand?(Required)

Have you felt limited by your current brand? Either by image / perception or graphically regarding where it can/can’t be used?(Required)

Describe the quality of your current materials:(Required)

How have you integrated the brand throughout your office and employee structure?(Required)

Future Brand Image

What is the primary message you would like your new brand to convey?(Required)

What other attributes about your business would you like your new brand to convey?(Required)

Anything else?

The Design

Please list the URLs of three logos you like and specify why each is attractive to you. IE, what do you like about that particular logo? Please include full URL (example: http://domain.com)(Required)

Please list the URLs of three logos that you DO NOT LIKE and specify why. IE, what do you not like about that particular logo? Please include full URL (example: http://domain.com)(Required)

Do you have ideas of the colors you'd like used in the design? Use specific colors or descriptive terms: Bright colors, pastel colors, earthy colors, etc.(Required)

Do you want the mood of your logo to be fun? Classy? Simple and clean? Professional? Sparce? Soft? Edgy? Other?(Required)

Old Logo Files (If applicable)

Accepted file types: zip, jpg, ai, eps, pdf, png, Max. file size: 50 MB.

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