We created the name Kallay MD to highlight Dr. Kallay’s personal involvement in the practice while maintaining a professional, credible tone. From there, we developed a full brand identity and built a custom WordPress website tailored to her content and patient experience. The design is light, modern, and focused on storytelling—emphasizing her approach and process in a way that feels both informative and approachable. Key features include a patient portal, discovery call booking, and space for expanding service areas like regenerative medicine. We also onboarded her to our Enterprise Care Plan, ensuring that her site stays updated, monitored, and running smoothly as her practice continues to grow.