Bright Minds Academy opened in 2014 as an alternative to daycare before Kindergarten. The academy was established with the vision of creating a bilingual preschool program for the Amarillo area that teaches children to their full potential and prepares them for Kindergarten. After a few years of operation, they tasked us with refreshing their image through branding and website design. The website was hard to navigate and copy-heavy, while their brand was dated and the color-palette did not translate well to print or specialty items.