Madewell Estates, a distinguished event venue in Lubbock, Texas, sought to elevate their brand and online presence. Their existing visual identity and website did not fully convey the sophistication of their venue or effectively engage potential clients. Recognizing the importance of a strong first impression, particularly for those planning significant events, Madewell Estates aimed to refresh their logo with a clean, classy look and develop a user-centric website. The primary objectives included updating their visual brand, comprehensively showcasing their venue spaces, clearly communicating services and amenities, simplifying inquiries, and ensuring a seamless online experience for prospective clients in the Amarillo region and beyond.