Instagram is a powerful tool for creating visual content related to your business. The social media platform is more than an easy-to-use editing tool. With over 300 million users, Instagram has become a major investment for thousands of brands. Wondering if managing your Instagram presence is worth the effort? Here are a few benefits to consider.

Connect with customers

Consumers enjoy connecting with their favorite brands online. Instagram has an active user base. A report from Forrester Research found Instagram to have 120 times more engagement per follower than Twitter. Brands should take advantage of this high engagement rate. The app has become the perfect platform to reach out to customers, listed to feedback, and build lasting relationships.

Extend your reach

It’s easy to discover new photos, people, and businesses on Instagram. Hashtags allow people to discover new content. Businesses can use clever hashtags to reach new audiences. By using popular local hashtags, brands can build a reputation in their surrounding community. Hashtags can also be used to find potential customers. By searching for hashtags related to things your customers care about, you can find and follow potential customers. This creates a seamless introduction and gets people talking about your brand.

Fuel your other channels

Brands often share the content they create on Instagram on their other marketing channels. You can enable social sharing through your settings and automatically share your posts from the app on Facebook or Twitter. Those who follow you on other channels may love to engage with you through Instagram, sometimes more so than on platforms like Facebook.

Getting professional help

Need someone to help you create clean, high-resolution images for your social media channels? Circles Co. Collective is a full-service marketing company. We can help expand your reach through SEO and social media. Contact Us if you would like to discuss the services we offer. Let us help you become an industry leader in your area.