Western Horseman Club
a tale of Amarillo's vibrant past and its exciting future
The Task
The Western Horseman Club, a cornerstone of Amarillo, serves as a vibrant testament to the city’s past and a beacon for its future. This establishment is more than just a restaurant or bar; it’s a piece of Amarillo’s heart and soul. With a story deeply rooted in the local culture, the Western Horseman needed a brand and digital presence that captured its unique blend of history and contemporary charm. Our task was to create a cohesive brand identity and website that not only reflected its rich heritage but also embraced its modern, dynamic atmosphere.
The Solution
We crafted a brand identity and website that seamlessly merged the old with the new, embodying the Western Horseman’s dual role as a keeper of Amarillo’s legacy and a harbinger of its future. The logo and visual elements were designed to evoke a sense of nostalgia while exuding modern elegance, perfectly aligning with the establishment’s multi-faceted nature as a restaurant, bar, and hotel lounge. The website offers visitors an inviting glimpse into the Western Horseman experience, from its delectable dishes and creative cocktails to its lively music scene. The end result is a brand and digital presence that resonate with both locals and travelers, ensuring that the Western Horseman remains a beloved destination in the heart of Amarillo.
Let’s create something amazing together.
From brand identity to design direction, we partner with you to build a creative foundation that feels aligned, professional, and easy to grow with.
